I met Ira Simonov at the champagne room opening I shot a couple of months ago. She loves taking pictures, she loves fashion and she loves getting stuff done. She blogs about fashion a lot and is a total force on instagram. so naturally, we drank some champagne, shot some pictures and talked about doing it again… and after a while she wrote me and asked if i want to get together and shoot something, she said she wanted to go to the Tommy Hilfiger store to check out some of their stuff for summer and we should go together.
she called again a few days later and asked if i was free the following week… then she said “forget it, want to shoot tomorrow?” and so we did. busy times call for drastic measures, we rolled over to the shop in Sarona and shot in that area… in and out.
Photography: Elad Baranga
Jewelry: Shiree Odiz
Watches: Emboss Watches
Sunglasses: Dior
and Marc Jacobs’ Daisy Dream fragrance
and the post on Ira’s blog :http://irasimonov.com/2015/03/10/can-you-feel-its-spring/
balaganga 
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