keep it simple

when we were little everyone had these simple 16page A5 notebooks. it was the standard in israel. a few years deeper into the school system we were introduced to the the 40page, and after that, fancy spirals came, and designed notebooks and whatnot. 
but these are the best notebooks, they’re so anti-designed that of course they will become a huge trend now with their brown paper back and small size… because in this day and age, it will take us forever to fill a notebook with more than 16 pages anyway. 
it’s also really easy to take a page out and share with friends, as long as you didn’t pass the middle.
i don’t know the whole story, but from what i understand, someone found a whole lot of these notebooks, and thought it would be clever to hand them out to artists from different traits and disciplines. it all came together to a big exhibition with over 350 notebooks in “beit ha’ir” the old town hall of tel aviv, now functioning as a modern art museum.
and they wanted to make a flyer. and taking a picture of a piece of art on one page of one notebook, just won’t cut it.
so we went downtown with a couple of friends. went to visit Babi, a Sudanese refugee who’s been living in Tel Aviv for the past four years and has a barber shop in Neveh Sha’anan. one of those perfect places with the posters with the haircuts you can choose from are numbered. and we thought it would be a good location for our shoot.
we gave the participants the notebooks to look through them as if they were magazines in the salon while they wait. and this is what we got.
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